Coca‑Cola Europacific Partners (CCEP) is lowering the price point of its price‑marked packs (PMPs) across selected large PET Coca‑Cola bottles in the convenience channel.
Reduced PMPs are rolling out for a limited time across selected 1.75L and 2L Coca‑Cola bottles, backed by direct CCEP investment in shelf price. Large‑format PMPs remain important in indies, where 86% of 1.75L and 2L cola sales now come from price‑marked packs.
The updated PMP bottles are available now across Coca‑Cola Original Taste, Diet Coke and Coca‑Cola Zero Sugar – including Coca‑Cola Zero Sugar Cherry Float, a brand‑new flavour supported by a marketing campaign to help retailers tap into demand for flavoured cola.
Available SKUs include:
- Coca‑Cola Original Taste 1.75L PMP: £2.49 (was £2.79)
- Coca‑Cola Original Taste Cherry 1.75L PMP: £2.49 (was £2.79)
- Coca‑Cola Zero Sugar 2L PMP: £1.99 (was £2.29)
- Coca‑Cola Zero Sugar Cherry 2L PMP: £1.99 (was £2.29)
- Coca‑Cola Zero Sugar Cherry Float 2L PMP: £1.99
- Diet Coke 2L PMP: £1.99 (was £2.29)
To maximise stand‑out in‑store, the bottles feature bold yellow front‑of‑pack price roundels to help shoppers quickly identify value. Retailers can also access POS materials and downloadable digital assets via MyCCEP.com to drive visibility in‑store, online and across delivery platforms.
The PMP rollout forms part of CCEP’s wider support for independent and symbol retailers, offering the right pack formats and stronger value communication across core lines. It follows last year’s 6+2 Extra Cans Free multipack initiative across Coca‑Cola Original Taste, Coca‑Cola Zero Sugar and Diet Coke, which delivered a 23.3% uplift in rate of sale and additional revenue for retailers.
