Coca-Cola Enterprises has started its festive countdown with the launch of its Christmas truck tour, an on-pack promotion and return of the ‘Holidays are Coming’ TV advert.
The on-pack promotion gives consumers the chance to win a two hour visit from the Coca-Cola Christmas truck to their town, plus a £5,000 hamper. Featuring across the Coca-Cola portfolio on a range of pack formats including 500ml and 1.75l, consumers will receive a unique on-pack code that can be entered online to be in with a chance of winning. The competition will be supported with in-store truck-inspired POS.
In addition to the competition the Christmas truck tour will stop at more than 40 locations across Great Britain over a six-week period, and the familiar ‘Holidays are Coming’ TV advert will also air late November for its 20th year on British TV screens.
Caroline Cater, Director of Operational Marketing at Coca-Cola Enterprises, said: “Soft drinks in general are hugely important at this time of the year and are in fact the most frequently bought category in the eight weeks running up to Christmas. It is therefore important for us to provide captivating campaigns that allow retailers to maximise their Christmas sales. This year is no different. With this in mind we’ve continued to invest and build on the Christmas truck tour and ‘Holidays are Coming’ concepts that people have grown to know and love.”