Coca-Cola Europacific Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the launch of a brand new on-pack promotion.
Twenty-seven million festive-themed sharing packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar are rolling out now, featuring the strapline ‘win a meal, give a meal’. Shoppers can scan QR codes on-pack for the chance to win e-vouchers from Love2Shop. And for every entry, Coca-Cola will donate a meal to its long-term charity partner, FareShare, a charity set up to fight hunger and food waste by redistributing surplus food to frontline charities.
The festive pack designs and promotion will run across sharing formats including large PET bottles and multi-packs of cans.
Martin Attock, Vice-President Commercial Development at CCEP GB said: “Coca-Cola’s brand purpose is about bringing people together and making a difference, and this promotion does exactly that. We know that a third of shoppers are already planning a bigger Christmas than usual as they reunite with family and friends, and with 130 years of heritage at Christmas time, Coca-Cola is the brand to help them make it happen. At the same time, we know there are people for whom Christmas is a particularly difficult time, and we want to support them too.
“Last Christmas CCEP’s soft drinks were the biggest contributor of soft drinks growth (54% category growth) with Coca-Cola Trademark taking the spot as the No.1 soft drink brand, making it a must-stock brand alongside other CCEP festive favourites including Schweppes and Appletiser.”