Chivas Regal is partnering with Bang & Olufsen to give shoppers the chance to win one of 10 technology packages worth £10,000. There are also 1,000 sets of exclusive Chivas Regal whisky glasses up for grabs.
Available this month across grocery and impulse (rrp £28.19), the new specially-designed Chivas Regal 12 Year Old packs include a unique code, which consumers can enter online to discover if they are a winner.
Running until October, the on-pack promotion aims to connect with the target audience’s key Chivas Regal occasion – relaxing at home.
Vicky Hoey, Head of Marketing for Dark Spirits at Pernod Ricard, explained: “We wanted to create the perfect moment for our consumers to enjoy a glass of Chivas Regal, with Bang & Olufsen’s state of the art technology and exquisite design being the natural match for the world’s first luxury whisky.
“Our latest on-pack promotion, and the communication to support it, will deliver great stand out for the campaign and Bang & Olufsen is the ideal partner to attract our target audience at the point of purchase.”
The promotion will be supported by digital and social marketing, along with in-store media.
