Cheez-It has expanded its convenience offering with the launch of a new 65g £1 price-marked-pack range featuring its Double Cheese and Cheese & Smokey Bacon flavours.
Double Cheese is the brand’s biggest-selling singles flavour, while Cheese & Smokey Bacon taps into growing consumer demand for bacon-flavoured crisps, snacks and nuts. Made with 100% real cheese and no artificial colours or flavours, the baked snacks are aimed at on-the-go consumption.
The range gives retailers two differentiated flavours for the singles fixture while providing wholesalers with a format already established among independent retail customers.
Cases contain 16 x 65g packs.
