CDM Oreo Sandwich gets PMP treatment

Cadbury Dairy Milk Oreo Sandwich

Mondelez has launched its popular Cadbury Dairy Milk Oreo Sandwich in a new £1 price-marked pack format.

The 92g bar is available now in outers of 15.

Lyndsey Homer, Junior Brand Manager for Cadbury Dairy Milk at Mondelez, commented: “We’ve been extremely pleased with the success of Cadbury Dairy Milk Oreo Sandwich, which has not only won awards but has also helped drive incremental sales across the category.

“Retailers should take advantage of the new £1 PMP bars, as we hope to see them secure the same success and drive even more sales within the category.”

For stock enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.

CJ Lang – Christie