Coca-Cola Europacific Partners (CCEP) is giving convenience retailers the chance to win a customised Ford E-Transit electric van or one of ten £500 depot vouchers in a new competition promoting the soft drinks giant’s alcoholic ready-to-drink (RTD) portfolio.
To enter the prize draw, retailers need to buy any four or more cases of CCEP’s RTD range from their chosen wholesale depot in a single transaction then submit their details online.
The competition is live now across major UK wholesalers including Booker and Bestway.
Retailers can enter as many times as they like before the closing date of Thursday 14 August.
The giveaway is part of CCEP’s ongoing commitment to support wholesalers by encouraging volume-driving purchases from retail customers, while also rewarding convenience retailers with business-boosting prizes.
The promotion runs across CCEP’s full RTD range, including Jack Daniel’s & Coca-Cola, Jack Daniel’s & Coca Cola Zero Sugar, Jack Daniel’s & Coca Cola Cherry, Absolut Vodka & Sprite, Absolut Vodka & Sprite Watermelon, Bacardi & Coca-Cola, and the Schweppes canned cocktails Gin Twist and Paloma Bliss.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “This giveaway brings together three things: growth, visibility, and excitement. It’s the kind of activation that creates real buzz in depot aisles and makes a tangible difference on delivery rounds, and we hope it inspires our retailers to really get behind the ready-to-drink category this summer.”
