CCE keeps festivals clean

Coca-Cola Enterprises is undertaking a series of innovative recycling initiatives for summer 2013 as part of its drive to boost consumer recycling in Scotland.
The company was present at RockNess and the Royal Highland Show last month, where it launched its Happiness Recycled campaign and showcased its new interactive bins, which bring recycling to life for consumers.

The recycling bins engage visitors through interactive activities such as a basketball challenge, where consumers can use the bin as a basketball net to test their shooting accuracy, or the chance to deposit their bottles into a giant flower pot.

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