Cathedral City has given its Nibbles snacking line a packaging overhaul in a bid to broaden appeal and recruit new family buyers.
Available now, new packs feature a smiling face in vibrant colours and call out the product’s format and suitability for packed lunches. Inner bag designs meanwhile invite younger consumers to play and to learn by mimicking the faces portrayed and answering questions on the back of packs.
Alongside the design revamp, the outer bags are now made with mono-polyethylene laminate and can be recycled with plastic bags at large supermarkets.
Neil Stewart, Cathedral City Marketing Controller, commented: “Our ongoing ambition is to build a sub-brand that resonates with cheese-loving families. Our Nibbles product renovation seeks to address this, with a fun, engaging and appealing pack design, combined with a more sustainable packaging solution so that consumers can feel confident that their product choice is helping to support a more sustainable future for the planet.”
Brand owner Saputo Dairy plans to have 100% recyclable consumer-facing packaging by the 2022 financial year.
Stewart said the move to recyclable outer film was “a major step forward for our brand and for the industry” that brought Cathedral City closer to Saputo’s ambition.