World of Sweets has refreshed its Candy Realms sugar confectionery range with new packaging and two new varieties.
The redesigned packs feature brighter colours, stronger flavour cues, larger product windows and a more consistent look across the range, designed to improve standout and make products easier for shoppers to identify on shelf.
The refresh follows Candy Realms reaching £10m in sales within three years of launch.
New varieties Pineapple Mix and Jelly Faves are also joining the range. Pineapple Mix combines pineapple rings with fizzy pineapple pieces, while Jelly Faves contains a mix of sweets including twin cherries, cola bottles and friendship rings.
Candy Realms is available in £1 price-marked 160g bags and non-price-marked bags in weights of up to 190g. The wider range includes sour, fizzy, fruity and jelly varieties, as well as vegan options including Sour Dummies, Fizzy Strawberries and Peach Rings.
The refreshed Candy Realms range is available through World of Sweets and Hancocks.
