Camelot expects bumper seasonal sales

Lottery terminal

Camelot is predicting mega sales for National Lottery retailers this festive season thanks to two special event draws and in-store seasonal activity.

A £15m Lotto ‘Must Be Won’ draw will provide retailers with the perfect opportunity to boost Lotto sales by up to 95% ahead of the draw. Less than a week later, on 31 December, a special EuroMillions UK Millionaire Maker draw will make a guaranteed 10 UK millionaires in one night. The draw is expected to provide retailers with a sales uplift of up to 84%.

Lotto ‘Must Be Won’ POS will be landing in stores this week, while POS for the EuroMillions New Year’s Eve draw will begin landing on 29 December.

There’s also a range of Christmas-themed National Lottery Scratchcards that would make for the ideal last-minute Christmas gift or an excellent card filler, including £20,000 A Month For A Year Christmas, Christmas Advent Calendar, Christmas Lines, and It Pud Be You.

Rounding off this year’s Christmas line-up is a EuroMillions New Year’s Eve bonus event – where retailers can earn a £10 bonus for uploading an image of the special UK Millionaire Maker event draw POS to the National Lottery Retailer Hub – and a 12-day Christmas countdown, which will see retailers receive a Christmas-themed email from Camelot each day in the run up to Christmas with some festive reminders to help maximise National Lottery sales.

Camelot’s Retail Director, Jenny Blogg, said: “As always, there’s a few things that retailers can do to help maximise the sales opportunities around this time of year, including making sure all POS is sited, suggesting a Scratchcard game to customers which they can gift to friends or family, and reminding customers to buy a ticket at the till. All this will go towards helping National Lottery players continue raising over £30m every week for Good Causes.”