The Camel Blue brand is getting a new look on its KS 10s & 20s pack formats.
The new packs, which the brand says will deliver a contemporary design that existing adult Camel smokers expect, will be available from 1st October. The existing tobacco blend remains unchanged.
Jeremy Blackburn, JTI Head of Communications commented: “Camel is a long-standing success story within the premium cigarette category. Holding a 17.1% share of the Ready Made Cigarette tobacco market, the premium segment remains significant for retailers and this house modernisation across both the 10s and 20s pack sizes will further strengthen retailer opportunity for good margins.”
