Mondelez has brought back its award-winning Twirl Orange single bar as a permanent addition to the Cadbury portfolio.
Cadbury Twirl Orange (43g) is available now in cases of 48 with an RSP of 69p per bar.
The launch is supported by a tongue-in-cheek social media and PR campaign: ‘Twirl Orange – the unlimited edition. Exclusively available everywhere.’
The limited-edition variant was the number one singles NPD of 2020 and one of the fastest-selling chocolate bars of the year.
Radhika Pai, Brand Manager for Cadbury Singles at Mondelez International, said: “We are delighted to bring back Cadbury Twirl Orange as a permanent member of the Twirl family. After the incredible consumer and retailer response to the 2020 launch, we are confident this permanent edition will become a shopper favourite within singles confectionery, enjoyed all year round.”