Cadbury has unveiled a new £2.8m marketing campaign to celebrate 80 years of Cadbury Roses.
The campaign is a fresh take on the brand’s well-known ‘Thank you Very Much’ advertising slogan. A new TV ad draws attention to how a thank you is more meaningful when you give a thank you, rather than just say ‘thank you’.
It follows the story of a little boy, who says ‘Roses’ instead of thank you in everyday situations on his journey home from school. It transpires he overheard his teachers discussing how best to say thank you – with Cadbury Roses.
Kicking off today (September 24) for seven weeks, the campaign also features digital, PR and experiential activity.
Michael Moore, Senior Brand Manager at Mondelez, said: “It seemed only fitting to celebrate the association between Roses and Thank You in our 80th birthday year. This latest campaign aims to make people feel appreciated – celebrating giving a thank you, rather than just saying it. We hope our consumers enjoy seeing this iconic campaign back on their screens once again.”