Cadbury has launched a limited-edition Orange variant for its Twirl single bar.
The product is available now in cases of 48 x 43g bars with an RSP of 65p each.
POS material is available to retailers.
The UK launch comes off the back of success in Australia and New Zealand. The region saw unprecedented incremental sales for the brand, with over 52% of shoppers buying into the flavour alone.
It follows on the heels of a £2m ‘What makes it so twirly?’ marketing campaign which finishes this month (September).
Radhika Pai, Brand Manager for Cadbury Twirl at Mondelez International, said: “We are excited to introduce the UK’s first-ever Twirl flavour variant. We have worked hard to get the perfect blend of delicious Cadbury chocolate and orange. The trade response to the product has been overwhelmingly positive, and we are confident that consumers will love it too.”