Cadbury rolls out new look singles

Cadbury Boost, Twirl and Wispa bars

Following the unveiling of a redesign for Cadbury at the beginning of this year, the new look will be rolling out across the brand’s singles range in the coming months.

The revamped bars will start hitting shelves from this month with a new look and feel that includes new background patterns and brand wordmarks, as well as a design incorporating a product visual on all bars.

The redesign is landing at a time when single confectionery is becoming more important as the on-the-go occasion continues to return and shoppers start to buy more impulse chocolate bars.

The new look design will feature on best-selling Cadbury lines including Cadbury Twirl, Cadbury Wispa and Cadbury Boost, as well as Cadbury Flake, Cadbury Starbar and Cadbury Picnic. Bars are available in both price-marked and plain packs.