Cadbury Hot Chocolate has launched its first-ever reduced sugar variant.
Available now in cases of 6 x 280g jars (RSP £2.49) and with no artificial sweeteners, Cadbury Hot Chocolate 30% Less Sugar is supported by out-of-home and digital marketing activity and will also benefit from the brand’s £1.7m total media campaign.
Paul Smith, Senior Brand Manager for Hot Chocolate and Refreshing Beverages at Mondelez, said: “With 30% less sugar and only naturally sweetened, our new Cadbury Hot Chocolate 30% Less Sugar offers the same delicious creamy taste with fewer calories.
“By enabling shoppers to pick up their favourite hot chocolate in a reduced sugar variant, retailers can bring additional sales into the hot chocolate category. Retailers should stock up now to make the most of this exciting new addition to their hot chocolate range!”