BrewDog is giving consumers the chance to win up to £10,000 with its latest cross-channel promotion, ‘Drink Beer, Win Cash,’ which is running across grocery and convenience retail, BrewDog venues and participating pubs and bars.
Promotional packs are available up to June, with the competition promoted on four-packs of Punk IPA and Hazy Jane and Mixed eight- and 12-packs, as well as Mixed Alcohol-Free eight-packs.
The promo is supported by in-store, in-outlet, digital and out-of-home activities.
There is a total of 22 cash prizes on offer, including £500, £1,000, £2,000 and £5,000, up to the top reward of £10,000. Shoppers will find out immediately if they are successful, with the prize value stickered on winning cans. Prizes in the on-trade also include free pints, win your bar tab and stays in a UK DogHouse hotel.
Lauren Carroll, Chief Marketing Officer at BrewDog, said the competition couldn’t be simpler to enter.
She added: “We encourage retailers to ensure they have stock of promotional packs on shelf to meet consumer demand.”
