Egg hunt bunny back on box

Cadbury Easter bunny

The Cadbury Easter bunny is returning to TV screens in the run-up to Easter, encouraging the nation to take part in egg hunts.

Running now until April 1, the ad sees the long-eared Mondelez lackey haring across the country, hiding Cadbury purple eggs everywhere.

Part of Mondelez International’s £10m seasonal marketing spend, the 30-second advert will feature during primetime shows such as Coronation Street and Ant & Dec’s Saturday Night Takeaway.