Cadbury has relaunched its Big Win-Win campaign, giving shoppers and independent retailers the chance to win cash prizes.
To enter, shoppers buy any participating Cadbury Singles or Duo product, visit bigwinwin.cadbury.co.uk, and enter their details plus the barcode and batch code. Winners nominate a favourite local store to share the prize.
There are £100,000 in shopper prizes and £50,000 for retailers, with 100 prize opportunities: 25 x £1,000, 25 x £500 and 50 x £250 for retailers and their shoppers.
The six-month promotion runs from March to August across Cadbury singles and duos, in PMP and non-PMP formats. Top sellers including Cadbury Twirl, Cadbury Dairy Milk and Cadbury Wispa carry the promotional flash.
The campaign is supported by marketing activities including out-of-home, digital, social and PR, with POS available from Mondelez reps.
Max Bashir, Owner, Go Extra Middlesbrough, said: “It was fantastic to be a winner in Cadbury’s Big Win-Win promotion. It meant a lot to us to know we had been nominated by a customer for a prize; it is really special.
“What’s more, it’s really easy to be part of the activity: just stock Cadbury singles and use the Cadbury display materials – what could be easier? I would encourage all retailers to get involved in Big Win-Win. It’s great to have a promotion focused on independent convenience stores.”
