Shoppers set to score with new Cadbury promo

Cadbury Away Wins

Cadbury is giving away a host of football-themed prizes as part of a new cross-brand promotion, Away Wins, which runs across chocolate, biscuits, and sugar confectionery.

Kicking off on 25 April and running until 29 July, Away Wins gives shoppers a chance to win a family trip to watch a top football club on their 23/24 pre-season tour, including flights and accommodation. Alongside the star prize there is also a raft of instant-win prizes available, including thousands of Love2Shop vouchers as well as 300 away team football shirts.

The on- and off-pack promotion runs across multiple products and formats within Mondelez International’s range of confectionery and biscuits. These include Cadbury Twirl Orange, Cadbury Caramilk, Maynards Bassetts Wine Gums and Cadbury Brunch Bar. Four top clubs are included in the promo: Arsenal FC, Manchester City, Manchester United and Tottenham Hotspur.

To enter, shoppers buy any promotional product then visit to enter the product’s batch code and barcode and select the club they’d want to see. Once on the site, consumers will find out whether they are a winner.

Alexandra Sweeney-Lui, Brand Manager for Cadbury at Mondelez International, said: “Through our Cadbury FC partnership we love giving our shoppers the chance to win truly unique experiences, and Away Wins is one of our biggest promotions yet.

“We’d encourage retailers to make sure that they are stocked up on the wide range of products and add visibility through our impactful point of sale and secondary siting to take full advantage of the promotion in store.”