Butterkist is investing £3m in advertising this year, with a brand-new TV ad on screens now until April 9.
The brand-new TV ad highlights Butterkist’s Salted Caramel flavour alongside its core range, and features a typical living room with family members sharing the same space but not interacting with each other. The mum wants to create some ‘us time’ and knows that opening a bag of Butterkist will transform the room from a group of individuals disengaged to a room with everyone re-connecting and coming together.
This initial five-week long campaign is accompanied by integrated video-on-demand, digital and PR activity.
Anjna Mistry, Senior Brand Manager at Butterkist, commented: “We’re excited to have a new-look advertisement campaign hit TV screens up and down the country, featuring our fantastic Salted Caramel flavoured popcorn alongside our core range.
“Butterkist continues to maintain its position as the nation’s most–loved, no.1 popcorn brand, and with consumers increasingly on the lookout for ‘us time’ with their favourite people this campaign should serve as the ideal reminder that Butterkist is the brand for sharing moments.”