Cadbury Crème Egg Biscuits are set to make their debut this month as part o the licensing agreement betweenBurton’s Biscuit Company and Mondelez Internaiton.
Available as a limited edition until the end of Easter, Cadbury Creme Egg Biscuits (106, rrp £1.79, case x12) will join Burton’s £10m Cadbury Special Occasions Biscuits range which comprises Cadbury Dairy Milk, Crunchie, Caramel, Bournville and Turkish Biscuits.
“Cadbury Special Occasions Biscuits introduce some of theUK’s best-selling confectionery lines to new consumers via biscuits. Cadbury Creme Egg is a national institution, with over 100 million eaten every year in theUK, and will be a beacon brand on the biscuit aisle,” says Stuart Wilson, Chief Marketing Officer,Burton’s Biscuit Company. “This is the latest example ofBurton’s focusing on genuine category-boosting innovation, building on a highly successful track record of launching major confectionery brands into biscuits. We expect demand to be extremely high for a limited edition product that will introduce a sensational new eating experience to sweet biscuits.”
The brand will be backed by extensive in-store point of sale material, including gondola ends and shelf barkers.