Britvic Soft Drinks is adding a limited edition Peach & Mango flavour to its Robinsons Fruit Shoot no added sugar range.
The new variant is available to order now, with supporting in-store activation from June. Britvic hopes the addition will drive incremental sales for retailers.
Peach & Mango has a rrp of 85p for the single serve, £1.99 for the four-pack and £3.25 for the eight-pack and will sit as part of a range which includes Orange, Apple, Apple & Blackcurrant, Summer Fruits and Tropical flavours. It will be available in 4 x 200ml, 8 x 200ml, 12 x 275ml (singles standard & PMP at 69p) and 24 x 275ml pack formats.
Helen Gorman, Kids and Family Brand Director at Britvic Soft Drinks, said the new product was intended to add interest and increase variety within the Kids soft drinks segment.
Gorman concluded: “We’re confident offering shoppers a new flavour profile from a range which has been loved by kids for over 10 years will encourage further purchase of the brand by families whether they are at home, dining out or on-the-go.”