BrewDog has teamed up with the Co-op and Booker to launch two new fruity beers exclusively in the convenience channel.
Fruit Burst IPA (4.4% ABV) is a sessionable modern pale ale with tropical, passionfruit and berry notes. Described as “a perfectly balanced and accessible brew,” Fruit Burst is available now exclusively to the Co-op Group.
Additionally, launching exclusively to Booker, Orange Crush (4.3% ABV) is an IPA with hints of citrus and sherbet.
Both Fruit Burst (RSP £6/£5.50 on promo) and Orange Crush (RSP £7.49/£5.99 on promo) are available in 4 x 330ml can multipacks.
Given that fruit beers over index in the summer, BrewDog expects both new products to be “hugely popular”.
This isn’t the first time BrewDog has embarked on a convenience collaboration. Last year it teamed up with Spar to launch Sprucy Lucy exclusively into the symbol group’s stores.
