Booker has revealed a revamped website and app to deliver a faster, smarter digital experience for its convenience retail customers.
Live from today, the platforms are supported by new corporate branding and feature effortless navigation. Visual shopping lists and new high-res photography makes shopping and discovering new products easier. The website also offers smarter ordering tools, enhanced search functionality and improved print layouts for lists and favourites. Retailers can access personalised homepages tailored to their fascia or sector and product recommendations for pairing suggestions that complement chosen items.
The enhanced checkout experience means customers will now see product images appear on their shopping list during checkout for added clarity, combined with one-click add-to-basket functionality. With quick access to delivery details, customers can place orders with speed and confidence on desktop and mobile.
Booker’s new insights and inspiration hub provides fresh ideas and practical resources to help boost business, from must-stock retail lines to trending ingredients, exclusive content is accessible to all, regardless of whether you are a Booker customer.
Richard Lamb, Group Technology Director at Booker, said:
“We’re thrilled to unveil the first stage of our brand new digital experience across our website and the Booker app – a fresh, modern experience that showcases the very best of Booker. We’ve created an intuitive, seamless experience covering the entire customer journey – from browsing to checkout, with personalised features and an improved shopping journey, we’re making it easier than ever for convenience retail businesses to grow with us.
“From our extensive, high-quality product ranges to the brilliant value and services we offer, it’s designed to inspire our customers and help them thrive.”
This marks the first phase of Booker’s digital transformation, with plans to roll out additional features and functionality in the coming weeks and months.
