Blu (UK) is continuing its journey up and down the country in its transformed Citroen H Van turned vape bar, offering adult smokers and vapers the chance to sample blu e-cigarettes.
Across May and June the mobile vape bar will appear at a number of Foodies Festivals, where a team of Brand Ambassadors will offer visitors advice on the different products and flavours in the range, raising brand awareness and highlighting local stockists.
The brand’s Q1 sampling campaign engaged with 20,000 adult smokers face-to-face, promoting blu and its products. E-mail addresses were collected in exchange for a free sample and discount coupon which was redeemable either in-store or online.
Jacob Fuller, Chief Executive at blu (UK), said: “It is great to be back on the road with our blu mobile vape bar. After a successful Q1 campaign raising brand awareness, educating consumers about our offering and converting trialists into paying customers, we are very excited to be visiting a number of food festivals. Our refitted Citroen H Van encompasses everything we stand for as a brand, sleek and stylish but rooted in quality.”
Fuller recommended that retailers stock up, as he believes that “once consumers have sampled our award-winning taste they’ll be seeking out the range”.
