Blu launches POS push

Person smoking blu e-cig

Blu (UK) is dispatching over 14,000 POS display kits to the convenience channel. The kits include FSUs for the till point, door stickers, window posters and wobblers.

The POS material has been designed to promote blu’s entire range, including such flavours as Classic Tobacco, Menthol and Bluberry.

Jacob Fuller, Chief Executive at blu (UK), commented: “At blu UK we are committed to providing a high level of support to the convenience channel, helping our customers to understand this evolving category and maximise their sales. As a company we pride ourselves on having the best knowledge of the market and understanding of consumer preferences, and we want to share this to benefit our partners.

The roll out of POS will drive visibility of e-cigarettes in-store and encourage consumers to try the taste of blu e-cigarettes, so I’d recommend that retailers get stocked up now!”

Retailers should contact blu for a visit or to request POS.