Pernod Ricard UK is marking Father’s Day (Sunday, 21st June) with a marketing campaign for The Glenlivet and two Chivas Regal promotions.
The Glenlivet is reinforcing the recent UK launch of The Glenlivet Founder’s Reserve with personalised bottles, special video content, and a social gifting campaign. Aimed at continuing to build awareness of the new expression, the campaign will celebrate fathers’ living legacies.
Films will explore the difference between how fathers and their grown up offspring consider that legacy to be, while the campaign will be promoted through social media via a special #CheersDad handle.
To support the campaign, personalised bottles will be available via The Glenlivet website following every purchase in the run up to Father’s Day.
“We want to help people to celebrate fathers’ living legacies in a way that is both reverent and relevant to The Glenlivet Founder’s Reserve,” explained Pernod Ricard Head of Marketing Vicky Hoey. “Legacy is at the heart of The Glenlivet, and is something we are very much celebrating following the recent launch of The Glenlivet Founder’s Reserve.”
Meanwhile, Chivas Regal is updating its partnership with British watch company Bremont for a Father’s Day offering that features a Bremont limited edition gifting box, while a bespoke edition for impulse and convenience also includes a free tasting glass.
Both packs, created as part of the brand’s ‘Made for Gentleman’ campaign, contain a bottle of Chivas Regal’s 12 Year Old expression, a blend of many different malt and grain Scotch whiskies matured for at least 12 years.
“This rich, smooth blend balances style with substance and tradition with a modern twist,” said Hoey, “while our special gifting editions (rrp £28.19 each) will make perfect gifts for Father’s Day.”
Chivas Regal is also offering a personalised labelling service with every purchase.
Both gifting options are now available, across grocery and wholesale.
