Bestway Wholesale says its new own–label offer best-one is proving a hit with retailers and posted strong growth after just one week in the market.
Initial tracking of the launch products has seen overall growth against the previous Best-in brand of +26% in value and +40% in volume sales in the initial two-week period since launching at the beginning of July with volume sales of biscuits and soft drinks growing by 96.7% and 39.8% respectively.
Ed Smeaton, Director of Trading is delighted with the label’s performance. “The results thus far are extremely positive with growth across all categories. To have significant double-digit growth at this early stage from unaffiliated retailers is fantastic news and I am confident that this growth will continue as more best-one products hit retailers’ shelves and we crank up promotions within our best-one and Xtra Local symbol and retail clubs.
“The new on-pack graphics deliver a modern, fresh and contemporary look for the brand designed to create greater impact on shelf and deliver a higher rate of sale. As well as attractive designs and photography, a major focus of the new range is on the quality and benefits of the products. This may involve calling out one of five a day or the whether the product is a good source of fibre and protein. All of these components combined mean that the range has real shopper appeal.”
The rebrand is not only cosmetic, with many of the best-one products reformulated to reflect shopper demand for better quality ingredients and taste delivery. The range is offered in price-marked packs and delivers a typical POR of over 30%.
August sees a minimum 40% POR promotion across selected best-one soft drinks including 2-litre take home carbonates, new sparkling water one litre variants (Apple & Raspberry and Lemon & Lime) and impulse plain waters.