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Best-one own label a success with retailers

best-one soft drinks

Bestway Wholesale says its new own–label offer best-one is proving a hit with retailers and posted strong growth after just one week in the market.

Initial tracking of the launch products has seen overall growth against the previous Best-in brand of +26% in value and +40% in volume sales in the initial two-week period since launching at the beginning of July with volume sales of biscuits and soft drinks growing by 96.7% and 39.8% respectively.

Ed Smeaton, Director of Trading is delighted with the label’s performance. “The results thus far are extremely positive with growth across all categories. To have significant double-digit growth at this early stage from unaffiliated retailers is fantastic news and I am confident that this growth will continue as more best-one products hit retailers’ shelves and we crank up promotions within our best-one and Xtra Local symbol and retail clubs.

“The new on-pack graphics deliver a modern, fresh and contemporary look for the brand designed to create greater impact on shelf and deliver a higher rate of sale. As well as attractive designs and photography, a major focus of the new range is on the quality and benefits of the products. This may involve calling out one of five a day or the whether the product is a good source of fibre and protein. All of these components combined mean that the range has real shopper appeal.”

The rebrand is not only cosmetic, with many of the best-one products reformulated to reflect shopper demand for better quality ingredients and taste delivery. The range is offered in price-marked packs and delivers a typical POR of over 30%.

August sees a minimum 40% POR promotion across selected best-one soft drinks including 2-litre take home carbonates, new sparkling water one litre variants (Apple & Raspberry and Lemon & Lime) and impulse plain waters.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.