Biscuit brand Belvita has launched a new side range called Belvita Tops.
The new range comprises crispy biscuits made with wholegrain cereals, with either a chocolatey or fruity topping – Choco Hazelnut or Strawberry.
They are available in 250g packs (5 x 3 pack biscuits) with an rrp of £2.79.
The launch will be supported by a £2m marketing investment, which will include TV, radio, digital, out of home and sampling activity.
Rick Lawrence, Marketing Manager for biscuits at Mondelēz International, said: “With significant marketing investment, this new launch is likely to be front of mind with shoppers, so retailers should make the most of the opportunity to get even more out of the UK’s number one breakfast biscuit.”
