Bell’s whisky is rolling out a new £1.5m marketing campaign to drive mass consumer awareness for the product in the run-up to the festive season.
The ‘Rings True’ campaign, which is a tongue-in-cheek take on early Christmas adverts, will feature across TV, out-of-home, YouTube, social media and digital, using the #WhattheBells tagline to encourage social interaction. Two new TV adverts featuring comedian Matt Berry are on screens now.
Lauren Popplewell, Bell’s brand manager at Diageo GB, said: “By capturing the playful personality behind Bell’s whisky, the new campaign will build further brand love for Bell’s, giving consumers an additional reason to purchase when choosing a Blended Scotch Whisky.
“Bell’s already has significant stand out on shelf, and with this [campaign] driving excitement and mass awareness in the run up to Christmas, it is a must stock for retailers looking to capitalise on its sales opportunity.”
