BBQ flavours abound in new Ginsters Rolls

Ginsters new rolls

Ginsters is launching two new flavoured rolls – Large BBQ Pulled Pork Roll and Large Smokehouse Steak & Cheese Roll.

The new rolls will join the full Ginsters line-up from Wednesday April 5.

The Large Smokehouse Steak and Cheese Roll is made with British Steak sausage meat and diced steak, West Country vintage cheddar cheese, onion and a smoky barbeque seasoning, wrapped in a light puff pastry. The Large BBQ Pulled Pork Roll features British pulled pork and sausage meat in a BBQ sauce with onions, wrapped in a light puff pastry.

Kate Brown, Ginsters Brand Manager, said: “Research with consumers confirmed that these two new flavours have extremely high levels of appeal.  Retailers should stock up to take advantage of the incremental sales.”

The rolls will have a recommended retail price of £1.80, with an introductory price and PMP available.

The launch is supported with tailored point of sale.