Barr Soft Drinks has unveiled a new on-pack promotion for its Barr Flavours range.
The brand has teamed-up with the new Jurassic World: Rebirth movie to give shoppers a chance to win an adventure holiday in Lisbon with sea kayaking, a high-ropes adventure park and dinosaur caves tour.
The promo kicks off in June, supported by an outdoor and digital advertising campaign.
A suite of POS materials is available to help retailers create excitement and theatre at the soft drinks fixture.
Jurassic World: Rebirth hits UK cinemas on 2 July.
