Accolade unleashes Wise Wolf

Wise Wolf wine range

Accolade Wines has launched Wise Wolf, a new carbon neutral wine range under its Banrock Station brand that comes in bottles made using 100% recycled glass.

As well as the environmentally friendly bottles, the labels are made from 100% recycled paper, the closures are made from 100% recycled plastic and the outer cases are made from 100% recycled paper pulp.

Every element of the packaging has been carefully considered, and shoppers are invited to learn more about each part by scanning an on-pack QR code and visiting wisewolfwines.com.

The French range of wines consists of a Pays D’OC Chardonnay, Rosé and Cabernet Sauvignon.

With 71% of wine drinkers prepared to make lifestyle changes for the environment, Wise Wolf expects to meet consumer demand with younger wine drinkers increasingly aware of the impact of their consumption.

Tom Smith, Marketing Director – Europe, Accolade Wines, commented: “We know that over 80% of wine drinkers believe companies and brands have the responsibility to take care of the planet and its people.

“With the Wise Wolf range of premium wines, we are aiming to make old world wine more accessible for consumers with desirable packaging and familiar grape varieties. We’re offering a great tasting wine, which we believe will recruit new shoppers to the wine category and increase basket spend for retailers.”

Wise Wolf by Banrock Station will be available across grocery, convenience and the on-trade from June 2022 with an RSP of £11 and a promotional price of £9.