KP Snacks has brought back its Bank of McCoy’s promotion, featuring a total prize fund of £125,000, with cash and stock prizes for both consumers and retailers.
Live from 26 January to 6 April, and available across McCoy’s PMP and Grab Bag formats, the promotion gives shoppers the chance to win from a £100,000 consumer prize pot, with instant prizes ranging from free crisps to £1,000 in cash. Consumers simply scan an on-pack QR code and enter a unique code to discover if they’ve won.
Bank of McCoy’s also offers retailers the opportunity to win their share of £25,000. The retailer promotion will run across all McCoy’s PMP cases, with a scan-to-win on-case QR code to access cash and stock prizes.
Themed POS kits including dump bins, FSDUs and shelf wobblers are available to drive awareness of the promo.
Stuart Graham, Head of Convenience and Impulse at KP Snacks, commented: “Following the success of last year’s Bank of McCoy’s promotion, we’re thrilled to bring it back for 2026. Given the challenging retail conditions, competitions such as this provide significant added value to consumers and retailers and are pivotal to capturing shopper attention. The Bank of McCoy’s is designed to help drive engagement across the channel and increase impulse purchases.”
