Mondelez has introduced new-size £1 promotional price-marked packs within its chocolate bags range.
The 95g £1 PMPs are available now across Cadbury Dairy Milk Giant Buttons, Cadbury Dairy Milk Caramel Nibbles, Cadbury Twirl Bites and Cadbury Bitsa Wispa. Terry’s Chocolate Orange Minis is available to order from May 15.
The equivalent non-price-marked packs are also available. All products ship in outers of 10.
“Bags from Cadbury account for four of the top 10 bestselling chocolate bags,” said Chris Campbell, Brand Manager for Cadbury Bitesize at Mondelez International.
“With these new bags, we’re able to deliver more value while giving shoppers the reassurance of clear pricing in-store, so we believe these new packs will help retailers drive sales in the fast-growing chocolate bags segment.”
