Aspall Cyder will hit TV screens later this year with its first-ever TV ad as part of a new multi-million-pound marketing campaign launched by owner Molson Coors Beverage Company.
The £3m investment will commence in June with a comprehensive TV, video on-demand, digital, social and out-of-home media campaign, supported with experiential activity.
The marketing campaign will build on the brand’s premium credentials but emphasise that “quality doesn’t need to be elitist or pretentious, it can be enjoyed by all, helping elevate social occasions into something really memorable”.
It follows a £13m investment in the Aspall Cyder House (pictured) in Suffolk. A three-year renovation project has increased the site’s capacity by nearly 60% to the equivalent of 70 million pints annually.
Phil Pick, Marketing Controller for Cider at Molson Coors, said: “Aspall is one of Suffolk’s most well-known exports. It’s been produced at the same site for nearly three hundred years and our investment in the Cyder House will ensure this continues for many more to come.
“Coupling the brand’s provenance with a multimillion-pound TV-led marketing campaign is a truly exciting prospect. It will further raise Aspall’s profile and help capitalise on the growth in popularity of premium ciders, that our newly rejuvenated Cyder House is ready to meet.”