Dessert brand Ambrosia is taking its “Taste of Happy” mantra one step further and celebrating its 100th anniversary with a yearlong on-pack promotion and new packaging – giving away a total of 1,200 prizes which reflect its Devonshire heritage.
The activity aims to keep Ambrosia relevant for modern day life – attracting new shoppers and ensuring that the product range stays front of mind throughout the year. Premier Foods will be introducing a new Ambrosia website and giving away 100 prizes every month, with weekends away to the West Country; festival and cinema tickets; vouchers; and Ambrosia hampers just some of the treats up for grabs.
A PR and social media campaign publicising the centenary kicks-off in April.
Grace Liljemark, brand director, desserts and baking at Premier Foods commented: “We are proud that Ambrosia has reached this momentous milestone and we believe 100 years is something to celebrate. We are excited to launch the on-pack promotion which will help us continue to spread happiness amongst our loyal fans, while enticing new customers to try the range. This promotion encourages Ambrosia lovers to show us their happy snaps for the chance to win some fantastic prizes which celebrate our rich heritage.”