Aldi launches 25th Scottish Beer Festival

Aldi has unveiled the line-up for its 25th Scottish Beer Festival, which showcases 30 craft beers from 11 breweries across the country.

The festival, which launches in-store today (28 October), takes place across all of Aldi’s 98 Scottish stores in a deal worth more than £100,000 to the breweries involved.

In addition, the event gives customers the chance to try everything from black IPAs to chocolate stouts and fruity pale ales to crisp lagers, with prices starting at £1.49.

Aldi shoppers will also have the opportunity to try a range of award-winning craft beers, including Aberdeen-based Fierce Beer, who was recently crowned Scottish Brewery of the Year at the 2021 Scottish Beer Awards.

The award-winning brewery, which also won Product Development Team of the Year and took home a record-breaking six gold medals, will feature five of its unique brews in Aldi’s festival line-up. Its chocolate and vanilla stout Caramel Moose and its Danish-pastry-inspired cinnamon bun amber ale, People Like Buns, are just two of its concoctions that customers can try.

Cold Town Beer’s brews are also set feature in Aldi’s line-up, including Proud as Helles, a brioche-flavoured amber lager made in celebration of Pride with the LGBTQ+ community. The microbrewery’s Pornstar Martini Ale, which is bursting with notes of passion fruit and vanilla, will also be available.

Graham Nicolson, Group Buying Director of Aldi Scotland, said: “Reaching the significant milestone of 25 Aldi Scottish Beer Festivals has been a long-term objective for Aldi. The craft beer industry in Scotland has grown immensely since the festival’s inception and I am very proud of the strong partnerships we have built with local Scottish breweries over this time.

“Year after year, our Scottish Beer Festival supports and recognises the very best of Scottish craft beer and the breweries behind them. We have worked with over 80 breweries across all our Scottish Beer Festivals, which have generated sales of over £3 million for the Scottish brewing industry and we do not intend to stop there.”

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