Treasury Wine Estates (TWE) has re-introduced its 19 Crimes consumer campaign, which challenges the nation to find one of 400 limited-edition ‘19th Corks’ – worth £250 each – that are concealed within winning bottles.
Running until 31 August, the 400 winning corks are hidden across the brand’s Red Wine, Uprising, Chard, Sauv Block and Revolutionary Rosé 750ml bottles, giving customers the chance to win a share of £100,000.
The campaign aims to increase brand awareness, drive sales, and engage further with the brand’s key audiences and is supported with social, PR, influencer, and instore activities.
Ben Blake, Marketing Director at TWE, said: “This activity will allow us to better connect with our customers and drive deeper brand engagement, supporting our journey to showcase the innovation and quality behind the 19 Crimes brand.”
