Yazoo supercharges PMPs

Yazoo price-marked packs

Flavoured milk brand Yazoo has announced an overhaul of its price-marked pack portfolio.

Rolling out from the beginning of February, Yazoo’s 1 litre bottles will be available as a £1.79 PMP whilst the core 400ml bottles will be price-marked at £1.15, with an additional flash showing a new ‘2 for £2’ offer.

Yazoo is currently worth £74m, and £32m of sales (43%) come through the convenience channel, with PMPs representing 64% of these.

Wayne Thompson, Business Unit Controller for Out of Home at brand owner FrieslandCampina, said: “PMPs are popular with both retailers and consumers alike, protecting retailer margins whilst ensuring a positive price perception among shoppers.

“We know from our consumer research that Yazoo shoppers are often looking to make multiple bottle purchases, so the 2 for £2 offer provides value for money, especially as we head into another new year marked by economic uncertainty.”