Building on its 400ml offering, Yazoo is launching its limited-edition Jaffalicious Choc-Orange flavour in a one litre format with an RSP of £1.50.
The flavoured milk brand is making the new line available in convenience this month as an ideal option for sharing. With a shelf-life of up to nine months, the company says the product makes a strong addition to a store cupboard or pantry, ready to be transferred to the fridge as required.
Yazoo’s one litre milk drinks are currently growing ahead of the market rate at 17% year-on-year.
Kate Allison, Yazoo Marketing Manager at FrieslandCampina UK, said: “Jaffalicious Choc-Orange offers an exciting variant for existing fans and also entices new shoppers to the category.
“Our one litre formats are permanently available in our best-selling core flavours: Chocolate, Strawberry and Banana, and as we respond to the growing demand for take-home drinks and treats. We’re very excited to be extending this to our limited-edition range to provide Yazoo lovers with more variety.”