Yazoo brings back 2-4-1 Alton Towers promo

Yazoo range

Flavoured milk brand Yazoo has brought back its two-for-one Merlin Group on-pack promotion for the second year in a row.

Available until the theme park season ends in November 2021 across its core and limited-edition Jaffalicious Choc-Orange flavours in individual and sharing size formats, the promotion sits front and centre on-pack to draw attention and standout on shelf.

Kate Allison, Yazoo Marketing Manager at FrieslandCampina, said: “Everyone is eager to get back to doing the things they love, and this definitely includes experiences. The decision to partner up again with the Merlin Group is an exciting one for us, and it’s really rewarding to be one of the brands offering consumers this promotion. As a market leader in flavoured milk, we know that Yazoo performs well so we’re confident that the added promotion will drive even more sales for stores this year.”