Yazoo Kids has launched a new campaign – titled ‘Goodness they’ll wanna grab’ – across video-on-demand and digital.
To raise awareness of a recently revamped pack design including the rebrand to Yazoo Kids, the humorous advert features a little girl pilfering a bottle with a toy digger. That’s after her brother highlights the milk drink’s “no added sugar or artificial sweeteners” credentials.
The 20-second ad appears on ITV Hub, Sky and All4 video-on-demand platforms around flagship programmes like Coronation Street, Dancing on Ice, The Voice and Modern Family. It is supported with digital advertising on YouTube and Facebook, alongside shopper marketing activity. The campaign aims to reach at least 4,000,000 families between now and July.
Kate Allison, Marketing Manager for Yazoo, said: “With no added sugar or artificial sweeteners our new campaign promotes how this is a snack kids will enjoy and make parents happy.”