Flavoured milk brand Yazoo has rolled out a new flavour: Choco-Hazelicious.
The new drink is available now in 400ml and 1-ltr formats, both plain and price-marked at £1 and £1.69 respectively, from Bestway, Batleys and Booker.
Surprisingly, it has no allergen risk and is suitable for nut allergy sufferers.
This is the third limited-edition Yazoo has launched in the last two years. Choc-Mint and Choc-Caramel respectively generated £1m and £1.2m of sales within five months and the brand is confident Choco-Hazelicious will deliver even better results.
Wayne Thompson, Business Unit Controller at Yazoo, said: “We know limited-edition products perform very well and we want to ensure that Choco-Hazelicious is so popular, people are coming in to store actively seeking it out.”
To find out more call 01403 273273 or visit frieslandcampina.com.