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Yazoo joins the chocolate orange party

Yazoo choc orange

Flavoured milk brand Yazoo has launched a new Choc-Orange limited-edition flavour.

The launch will be available from the end of March in plain (RSP £1.15) and £1 price-marked packs of 400ml.

The new flavour will be supported by a fully integrated marketing campaign which includes video-on-demand, print and digital advertising, social media support, nationwide sampling and shopper marketing.

The popularity of chocolate orange as a combination continues to grow, with a 52% year-on-year increase in UK search demand for the flavour.

The launch is Yazoo’s fourth in a series of limited editions which has so far delivered upwards of £7m incremental sales to the category.

Nick Higgs, Brand Manager at Yazoo said: “Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variant on shelves – so we listened! We’re sure that shoppers will love the merge of citrus and chocolate, it’s such a classic combination that will bring nostalgia and fun to flavoured milk in a way like never before!”

Yazoo is also extending its Merlin Group partnership to the Choc-Orange range, offering shoppers the chance to win two-for-one tickets to Thorpe Park and Alton Towers.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.