Yazoo is adding a limited-edition Choc Mint flavour to its range of flavoured milk drinks in response to consumer demand.
Yazoo Choc Mint is available from April. The 400ml bottles have an RSP of £1.15.
The launch will be backed by social media, digital advertising and PR campaigns.
Richard Duplock, Yazoo Marketing Manager at FrieslandCampina said: “Yazoo is outperforming the category at +11.6% versus +4.4% and with 14% of category sales coming from new flavours, Yazoo Choc Mint opens up a brilliant opportunity for our retail partners for extra growth.
“It’s clear that our target market of 16-24-year olds are experimenting more and more with different flavours and Yazoo Choc Mint offers them a fun and tasty option.”
