Wotsits revives two old favourites


Wotsits has bowed to consumer demand and brought back Flamin’ Hot and Sizzling Steak flavours.

Both variants are available in grab-bag, £1 price-marked, sharing and multipack formats.

Walkers will support the launch with a multi-stranded marketing campaign, spanning in-store activity from February and TV and digital from March.

Fernando Kahane, Walkers Marketing Director at PepsiCo, commented:  “At a time of year when shoppers may be on a bit of a health kick, the new Wotsits flavours make for an attractive snack option. The multipack bag options available contain under 100 calories, use no preservatives and, what’s more, the entire Wotsits line-up is suitable for vegetarians.”

Wotsits Flamin’ Hot is available in:

  • 50g £1 PMP
  • 150g sharing bag (RSP £2)
  • 6x 16g multipack (RSP 1.25)

Wotsits Sizzling Steak is available in:

  • 25g grab bag (RSP 85p)
  • 40g £1 PMP
  • 130g sharing bag (RSP £2)
  • 6x 13.5g multipack (RSP 1.25)

For more information on Walkers products, telephone 0800 274 777 or complete the form on the Walkers trade website at countsformore.co.uk/contact-us.