Walkers has extended its £1 price-marked pack range to include Bugles BBQ.
The new PMP is available now.
BBQ is currently the best-selling flavour in the Bugles range with 56% of sales value.
Hüseyin Tulpar, UK Vice President for Impulse Sales at PepsiCo, commented: “With Bugles being the second biggest sharing innovation in 2016, we are delighted to be adding it to our price-marked pack line-up. We also know from our research that Bugles BBQ is a customer favourite and we are confident that the £1 RRP PMP variant will be very popular and perform well for retailers.”